Mediclinic International is a healthcare provider that’s focused on putting the well-being of the patients first. “Personology” was the concept of the 2016 conference theme - an event that brings together 160 global Mediclinic International leaders to discuss the company’s most pertinent focus areas. Inspired by their Patients First strategy, the theme amplified Mediclinic's mindful shift towards seeing the individual behind everything they do. To do this, we used the human phenomenon of seeing faces in everyday objects as the metaphor for “seeing the person behind the patient”. More specifically, we created faces using everyday objects relevant to the sectors that make up integrated healthcare - from maternity, clinical and surgical care, to behind-the-scenes departments, like maintenance operations, laundry and food services. Advertising Agency: The Jupiter Drawing Room | Creative Director: Carla Kruser Art Director: René Mellon | Copywriter: Ayesha Daniels
